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Boulder Minuteman Press Printers, Printing and Graphics Services
1644 Conestoga Street
Suite 4
Boulder, Colorado 80301
Phone: 303-449-2997
Fax: 303-449-2998
Contact

M-Th: 9 am to 5 pm • Friday: 9 am to 4 pm • Evening and Saturday appointments available by request. We will make every effort to accommodate!

Boulder Minuteman Press Printers, Printing and Graphics Services
1644 Conestoga Street
Suite 4
Boulder, Colorado 80301
Phone: 303-449-2997
Fax: 303-449-2998
Contact

M-Th: 9 am to 5 pm • Friday: 9 am to 4 pm • Evening and Saturday appointments available by request. We will make every effort to accommodate!

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High-quality products. Timely service. Competitive prices.

You can expect these and more when you partner with Minuteman Press for your design, printing and marketing needs.

Featured Products / see all products and services

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  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Whether you need a simple one-color design or multi-color with foil embossing, we'll deliver personal and professional stationery you will be proud to use.

  • Flyers are the perfect way to grab attention and promote your brand, especially when created and produced by our professional staff.

  • A simple postcard could be your next big marketing piece. Let us help you create one that gets noticed, read and remembered.

  • If looking professional is important, then dressing up your documents in quality presentation folders is a must. It can even increase your odds of landing a potential client.

  • With a branded, custom-printed calendar, you can keep your company in front of your client all year long.

  • Whether you have your own concept and design or you need assistance getting started, our team will create direct mail pieces that get results.

  • Choose the gift that keeps on selling. Selecting the right product from our extensive list of promotional products can provide a great return on your investment.

  • We print a wide selection of labels and stickers for a variety of purposes with unlimited designs.

  • Producing a catalog, journal or newsletter is never an easy task, but with guidance from Minuteman Press, you'll end up with a product that you are proud to distribute.

  • We can provide you with all your greeting card and invitation needs, from those essential corporate holiday greeting cards down to simple event invitations.

  • A professionally designed and printed menu can be one of the most cost effective and potentially profitable investments that a restaurant can make. Let us help you with yours.

  • They're not just for restaurants anymore. Table tents are great for any type of countertop display or for events where you want to promote something special.

  • Regardless of the size of your business, we have the styles and expertise to design forms and checks that are right for your company.

  • Organize your materials with professionally designed, custom-printed binders and tabs.

  • Have an event coming up? We're your ticket to tickets with a wide variety of styles and sizes.

  • Did you know that using variable data can potentially increase your ROI 5-10 times more than traditional direct mail campaigns?

  • Make life easier with custom made stamps created for either your business or personal use.

  • Eye-catching, colorful door hangers can be an effective way of getting someone's attention while delivering your message.

  • Broadcast your message and attract new customers with affordable rack cards that are sure to grab attention.

  • Recognize and commemorate special moments and accomplishments with awards and plaques fit for all ages.

Welcome

Boulder, Colorado locally owned and professionally run. Green, full service printing, copying, bulk mail and graphic design shop. New customers receive a new customer discount. Existing customers receive discounts for referring new customers. Make sure to ask for details. Can handle any job. Print and copy with us!

To place a print order or get help with a new print project, enter our online Boulder Customer Service Center.

To download print drivers and other software, search our Resources & Support area.

To learn more about us, browse through our Company Information section.

Boulder's Full Service Printers

Minuteman Press Boulder, Printers, Print, Printing

June 3, 2019

Identifying Your Target Audience

In the marketing world, there’s nothing quite as crucial as an audience. Before you can sell something, you first have to know who you’re selling to. In this case, the who is practically more important than the what. And if you ask any successful business owner about the most vital part of marketing, they’ll undoubtedly say the same thing: Know. Your. Market.

However, knowing your market is often easier said than done. You start with a product that you want to sell, but you’re not sure who wants to buy it. How do you identify your target audience? We have a few crucial steps.

Evaluate current customers.
A simple way to start identifying your target audience is by evaluating your current customer base. Who are the people that already buy from you? What do they buy from you, and why? Collect as much data as you can on common demographics, characteristics and interests among your customers, and then evaluate it. Once you know who is already buying the products, you gain a better grasp on how to reach them and others.

Check on the competition.
You can learn a lot from your biggest competitors. If you’re not quite sure who your audience is, check on who the competition is targeting. Who are their current customers? While your idea, product or service might be somewhat unique, chances are you’re still part of an existing industry. There are others around you doing similar things. You just have to identify who they’re marketing to and discover a way to set your business apart.

Analyze the product.
If you have a product but no audience, start there. Make a list of all of the features your product offers and the benefits it provides. Then, work your way backwards to a list of people who have a need for those benefits. For instance, a print company could create business cards. Business cards set a company apart from the competition, identify their brand and get their name out there. So someone looking for a business card could be a small business owner.

Immerse yourself.
In today’s modern world, it’s not hard to get to know your audience members. Just go online. Immerse yourself with your customers and target market by engaging followers, interacting online and understanding what’s most important to them. You can even take things offline by hosting and attending events within the industry. The more you immerse yourself in the target culture, the more you will learn about potential customers.

Consider graphics.
And by “graphics,” we mean demographics and psychographics. Demographics refer to common trends among customers, while psychographics are more personal characteristics of individuals. For example, demographics include such things as age, location, gender, income level, education level, marital status, occupation and ethnic background. On the other hand, psychographics refer to a person’s personality, attitude, values, interests and hobbies, lifestyle and behavior. By considering the market’s common demographics and psychographics, you can create a general profile of your target audience member.

Knowing your market is critical to any successful business. However, it can sometimes present a challenge. As you navigate your company, keep these ideas in mind for how to identify your target audience, connect them with your product or service and grow the business.