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Boulder Minuteman Press Printers, Printing and Graphics Services
1644 Conestoga Street
Suite 4
Boulder, Colorado 80301
Phone: 303-449-2997
Fax: 303-449-2998
Contact

M-Th: 9 am to 5 pm • Friday: 9 am to 4 pm • Evening and Saturday appointments available by request. We will make every effort to accommodate!

Boulder Minuteman Press Printers, Printing and Graphics Services
1644 Conestoga Street
Suite 4
Boulder, Colorado 80301
Phone: 303-449-2997
Fax: 303-449-2998
Contact

M-Th: 9 am to 5 pm • Friday: 9 am to 4 pm • Evening and Saturday appointments available by request. We will make every effort to accommodate!

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High-quality products. Timely service. Competitive prices.

You can expect these and more when you partner with Minuteman Press for your design, printing and marketing needs.

Featured Products / see all products and services

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  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Whether you need a simple one-color design or multi-color with foil embossing, we'll deliver personal and professional stationery you will be proud to use.

  • Flyers are the perfect way to grab attention and promote your brand, especially when created and produced by our professional staff.

  • A simple postcard could be your next big marketing piece. Let us help you create one that gets noticed, read and remembered.

  • If looking professional is important, then dressing up your documents in quality presentation folders is a must. It can even increase your odds of landing a potential client.

  • With a branded, custom-printed calendar, you can keep your company in front of your client all year long.

  • Whether you have your own concept and design or you need assistance getting started, our team will create direct mail pieces that get results.

  • Choose the gift that keeps on selling. Selecting the right product from our extensive list of promotional products can provide a great return on your investment.

  • We print a wide selection of labels and stickers for a variety of purposes with unlimited designs.

  • Producing a catalog, journal or newsletter is never an easy task, but with guidance from Minuteman Press, you'll end up with a product that you are proud to distribute.

  • We can provide you with all your greeting card and invitation needs, from those essential corporate holiday greeting cards down to simple event invitations.

  • A professionally designed and printed menu can be one of the most cost effective and potentially profitable investments that a restaurant can make. Let us help you with yours.

  • They're not just for restaurants anymore. Table tents are great for any type of countertop display or for events where you want to promote something special.

  • Regardless of the size of your business, we have the styles and expertise to design forms and checks that are right for your company.

  • Organize your materials with professionally designed, custom-printed binders and tabs.

  • Have an event coming up? We're your ticket to tickets with a wide variety of styles and sizes.

  • Did you know that using variable data can potentially increase your ROI 5-10 times more than traditional direct mail campaigns?

  • Make life easier with custom made stamps created for either your business or personal use.

  • Eye-catching, colorful door hangers can be an effective way of getting someone's attention while delivering your message.

  • Broadcast your message and attract new customers with affordable rack cards that are sure to grab attention.

  • Recognize and commemorate special moments and accomplishments with awards and plaques fit for all ages.

Welcome

Boulder, Colorado locally owned and professionally run. Green, full service printing, copying, bulk mail and graphic design shop. New customers receive a new customer discount. Existing customers receive discounts for referring new customers. Make sure to ask for details. Can handle any job. Print and copy with us!

To place a print order or get help with a new print project, enter our online Boulder Customer Service Center.

To download print drivers and other software, search our Resources & Support area.

To learn more about us, browse through our Company Information section.

Boulder's Full Service Printers

Minuteman Press Boulder, Printers, Print, Printing

August 6, 2012

Once Isn’t Always Enough—When to Rely on Follow-Up Direct Mail Pieces

What a shame to put so much effort into your marketing campaign, only to stop short of closing the deal.

Smart marketing begins with tireless research and a hearty dose of data. With data to back you up, your business can find the right audience for your marketing campaign. Data tell you what prospects need, want and even how much they’re willing to pay for it. But data is just the first step.

Former customers may only need one invitation to rejoin your business’s party. But prospects could use a little extra prodding to step out of their comfort zone and into your office. Here’s our insight on when you need follow-up direct mail pieces to continue the conversation.

Hey, Neighbor
You may be able to squeak by with a single direct mail piece when the goal is introducing your well-established company to potential customers. Prospects can grill friends and neighbors about your company’s value and trustworthiness.

But if your company is new to the area, your direct mail campaign will need several pieces to fulfill multiple functions. One can familiarize recipients with your business. One can offer a discount for your services. And another can remind them of who you are and when your offer expires. Think about all of your direct mail goals when planning your campaign.

Messaging: Sammies v. Life Insurance
When the product or service you’re offering is something simple—like a sandwich—prospective diners might not need multiple reminders to hit up your sub shop. Your product is an impulse buy.

Create a multi-wave direct mail campaign if you’re a business whose services require an important decision—such as an insurance company. You can position successive direct mail pieces as reminders when recipients are non-respondents. Doing so offers ample opportunity to communicate an intricate message.

Money, Money, Money
Life insurance and sub sandwiches pose different challenges for direct mail: one to nudge prospects toward an impulse buy, another to influence a calculated decision. But the cost of your product should also influence your decision on the number of pieces in your direct mail campaign.

The more money you’re asking prospects to spend, the more you’ll need to spend on a multi-piece direct mail campaign. Selling cars is no freer than buying them.

Direct mail works best for most marketing campaigns. And data-driven pieces will spark more business for you than blind direct mail. But don’t stop at one direct mail piece. To unlock the staggering selling potential of direct mail, rely a multi-piece campaign.