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High-quality products. Timely service. Competitive prices.

You can expect these and more when you partner with Minuteman Press for your design, printing and marketing needs.

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  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Whether you need a simple one-color design or multi-color with foil embossing, we'll deliver personal and professional stationery you will be proud to use.

  • Flyers are the perfect way to grab attention and promote your brand, especially when created and produced by our professional staff.

  • Think of us as your marketing partner. We'll help you produce and distribute a brochure that promotes your product, reinforces your brand and boosts sales.

  • A simple postcard could be your next big marketing piece. Let us help you create one that gets noticed, read and remembered.

  • If looking professional is important, then dressing up your documents in quality presentation folders is a must. It can even increase your odds of landing a potential client.

  • With a branded, custom-printed calendar, you can keep your company in front of your client all year long.

  • Whether you have your own concept and design or you need assistance getting started, our team will create direct mail pieces that get results.

  • Choose the gift that keeps on selling. Selecting the right product from our extensive list of promotional products can provide a great return on your investment.

  • We print a wide selection of labels and stickers for a variety of purposes with unlimited designs.

  • Producing a catalog, journal or newsletter is never an easy task, but with guidance from Minuteman Press, you'll end up with a product that you are proud to distribute.

  • We can provide you with all your greeting card and invitation needs, from those essential corporate holiday greeting cards down to simple event invitations.

  • A professionally designed and printed menu can be one of the most cost effective and potentially profitable investments that a restaurant can make. Let us help you with yours.

  • They're not just for restaurants anymore. Table tents are great for any type of countertop display or for events where you want to promote something special.

  • Regardless of the size of your business, we have the styles and expertise to design forms and checks that are right for your company.

  • Organize your materials with professionally designed, custom-printed binders and tabs.

  • Have an event coming up? We're your ticket to tickets with a wide variety of styles and sizes.

  • Did you know that using variable data can potentially increase your ROI 5-10 times more than traditional direct mail campaigns?

  • Make life easier with custom made stamps created for either your business or personal use.

  • Eye-catching, colorful door hangers can be an effective way of getting someone's attention while delivering your message.

  • Broadcast your message and attract new customers with affordable rack cards that are sure to grab attention.

  • Recognize and commemorate special moments and accomplishments with awards and plaques fit for all ages.

Welcome

Boulder, Colorado locally owned and professionally run. Green, full service printing, copying, bulk mail and graphic design shop. New customers receive a new customer discount. Existing customers receive discounts for referring new customers. Make sure to ask for details. Can handle any job. Print and copy with us!

To place a print order or get help with a new print project, enter our online Boulder Customer Service Center.

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Boulder's Full Service Printers

Minuteman Press Boulder, Printers, Print, Printing

7 Marketing Tactics Proven to Be More than Just Luck

You may see other businesses’ marketing campaigns and feel like they got lucky with a great idea. It’s easy to let your mind wander to “if only we had thought of that!” The reality is, there’s much more than luck that goes into a successful marketing campaign. Marketers everywhere are using tactics that have been developed and tested over time.

The secret’s out, because you can, too! Since seven is a lucky number, check out these seven tried and true marketing strategies that will help your business grow—no ifs, ands, or luck about it.

 

1. Marry Offline and Online Tactics

If you send a direct mail piece, direct the audience back to your website. If you want to start an email marketing campaign, consider sending a follow-up swag item in the mail. Studies have shown that in order for a message to stick with your audience, the person must see the message seven to 11 times. That doesn’t mean you should blast seven emails. Instead, find multiple outlets and touchpoints to get your message across.
 

2. Include a Clear Call to Action

You could have the best marketing campaign and strategy that doesn’t convert. What happened? Often, the recipient didn’t know how to take next steps. A helpful tip is to start with what you want your audience to do, and then reverse-engineer your message. Let’s say you want your customer to buy a new product. Start with clear messaging directing them on how they can buy. Then, think about what would make them want to buy your product, like an incentive. By working backwards, you’ll ensure no portion of your messaging is missed. 

 

3. Inject Humor

There’s a time and place for humor. While it won’t always work, humor can make your messaging more memorable. Have a creative brainstorming session with your team where no idea is off limits. Encourage ideas that you’ve never tried. By fostering a creative environment, you may end up with the next best slogan or headline.
 

4. Speak Conversationally

This is perhaps the hardest point to remember, especially when you’re balancing other marketing hats. When you think that you’re done with your marketing campaign, re-read the content out loud. Ask yourself if the wording sounds like something you would say to a friend. Is there jargon somebody might not understand? Simplicity and a conversational tone are the key to helping more people understand your message. It’s easy to get wrapped up in the content when you’re too close to it, so consider having an outside eye take a look. 

 

5. Invest in a Website

Your website is a virtual first impression. It provides more information for people who have never met you before. It encourages people to take next steps to purchase or learn more. In short, it’s the hub of your marketing universe. Make sure to invest in a website that is easy to navigate, is updated regularly and answers all of the questions for your visiting audience.

 

6. Understand Your Audience

In order to accurately sell to your audience, you first need to know exactly who is in your audience. Your business should be able to tell a stranger exactly who your audience is, consisting of age range, interests, brands they like and buying frequency. If you don’t know the answer, analyze the data you currently collect and consider holding a focus group to learn more. This will help you better understand how to speak and sell to your audience. 

 

7. Use Your Advocates

Your best kept secret could be hiding in plain sight. Your biggest buyers or clients who won’t stop singing your praises have a multitude of ways they can help your business. Ask for a testimonial to use on your next direct mail piece. Start a referral program where your most loyal customers can get a discount for referring new business. 

 

While these aren’t the only ways to avoid relying on luck for your marketing tactics, they are proven marketing tactics used by the best of the best. Good luck! (With this marketing advice, you won’t need it.)