Skip to main content

High-quality products. Timely service. Competitive prices.

You can expect these and more when you partner with Minuteman Press for your design, printing and marketing needs.

Featured Products / see all products and services

  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Whether you need a simple one-color design or multi-color with foil embossing, we'll deliver personal and professional stationery you will be proud to use.

  • Flyers are the perfect way to grab attention and promote your brand, especially when created and produced by our professional staff.

  • Think of us as your marketing partner. We'll help you produce and distribute a brochure that promotes your product, reinforces your brand and boosts sales.

  • A simple postcard could be your next big marketing piece. Let us help you create one that gets noticed, read and remembered.

  • If looking professional is important, then dressing up your documents in quality presentation folders is a must. It can even increase your odds of landing a potential client.

  • With a branded, custom-printed calendar, you can keep your company in front of your client all year long.

  • Whether you have your own concept and design or you need assistance getting started, our team will create direct mail pieces that get results.

  • Choose the gift that keeps on selling. Selecting the right product from our extensive list of promotional products can provide a great return on your investment.

  • We print a wide selection of labels and stickers for a variety of purposes with unlimited designs.

  • Producing a catalog, journal or newsletter is never an easy task, but with guidance from Minuteman Press, you'll end up with a product that you are proud to distribute.

  • We can provide you with all your greeting card and invitation needs, from those essential corporate holiday greeting cards down to simple event invitations.

  • A professionally designed and printed menu can be one of the most cost effective and potentially profitable investments that a restaurant can make. Let us help you with yours.

  • They're not just for restaurants anymore. Table tents are great for any type of countertop display or for events where you want to promote something special.

  • Regardless of the size of your business, we have the styles and expertise to design forms and checks that are right for your company.

  • Organize your materials with professionally designed, custom-printed binders and tabs.

  • Have an event coming up? We're your ticket to tickets with a wide variety of styles and sizes.

  • Did you know that using variable data can potentially increase your ROI 5-10 times more than traditional direct mail campaigns?

  • Make life easier with custom made stamps created for either your business or personal use.

  • Eye-catching, colorful door hangers can be an effective way of getting someone's attention while delivering your message.

  • Broadcast your message and attract new customers with affordable rack cards that are sure to grab attention.

  • Recognize and commemorate special moments and accomplishments with awards and plaques fit for all ages.

Welcome

Boulder, Colorado locally owned and professionally run. Green, full service printing, copying, bulk mail and graphic design shop. New customers receive a new customer discount. Existing customers receive discounts for referring new customers. Make sure to ask for details. Can handle any job. Print and copy with us!

To place a print order or get help with a new print project, enter our online Boulder Customer Service Center.

To download print drivers and other software, search our Resources & Support area.

To learn more about us, browse through our Company Information section.

Boulder's Full Service Printers

Minuteman Press Boulder, Printers, Print, Printing

How and Why You Should Be Using Brand Archetypes

In order to market your business in the best way possible, it’s important to understand the ins and outs of your brand. That’s where brand archetypes come in. Simply put, a brand archetype is an example or a persona that your company resembles. Psychologist Carl Jung developed 12 brand archetypes which can help you understand your brand and tell your story in a more human way.

You don’t have to fit into just one archetype, and your brand can and should evolve over time. However, brand archetypes can be a great starting point to help you understand how to present yourself to the world, your strengths and areas of opportunity. Check out the twelve brand archetypes below, along with why you should consider using archetypes in your branding and marketing strategy. 

 

Why Brand Archetypes? 

Brand archetypes help give your marketing and branding a personality, along with helping your company build deeper connections with your audience and set itself apart from competitors. By taking the time to understand your business’s archetype, you’re one step closer to understanding how you can use your strengths in your voice, branding and more.

 

The 12 Archetypes

While the 12 archetypes are grouped together below, each one has its own nuances. When reading below, consider which group you think your business may identify with the most. Then, how it can help you bring your strengths into your marketing. 

 

  • The Innocent: Creates happiness, spreads optimism and simplifies/purifies life. Example brands include: Coca-Cola, Snuggle, Dove
     
  • The Everyman: Seeks to relate, belong, be accepted and accept others; is recognized as a realist and a friend. Example brands include: IKEA, Levi’s, Charles Schwab
     
  • The Hero: Improving the world through expert mastery and courageous acts, the Hero is a warrior, a champion, a victor. Example brands include: Nike, FedEx, U.S. Marine Corps
     
  • The Maverick: Overturns what isn’t working, wants freedom from establishment. The Maverick is revolutionary and an outlaw. Example brands include: Harley-Davidson, Urban Outfitters, MTV
     
  • The Explorer: Explorers want to experience a better, more authentic, more fulfilling life of freedom. Example brands include: North Face, Jeep, Starbucks
     
  • The Creator: Goal is to realize a vision, hone artistic skill, express themselves and promote individuality. Example brands include: Canon, LEGO, YouTube
     
  • The Ruler: Create a prosperous, successful community by creating authority and promoting an exclusive lifestyle. Example brands include: Louis Vuitton, Rolex, Rolls Royce
     
  • The Magician: Wishing to make dreams come true, the Magician helps others transform their lives using new methods. Example brands include: TED, Disney, Lululemon
     
  • The Lover: Wants a relationship with the people and helps people connect to their desires and heart. Example brands include: Victoria’s Secret, NARS, Haagen Dazs
     
  • The Caregiver: Helps and takes care of others; servant, martyr, mother. Example brands include: Johnson & Johnson, Campbell’s Soup, TOMS
     
  • The Jester: Has a great time and lightens up the world. Gets others to enjoy life to the fullest. Example brands include: Dorito’s, Dollar Shave Club, M&Ms
     
  • The Sage: Committed to understanding the world and teaching others, the Sage seeks information and knowledge through self-reflection, research and objectivity.. Example brands include: Google, Wall Street Journal, Morgan Stanley

 

In order to engage with your audience to the world, first you should truly understand who you are and how you can best play to your strengths. Think of language you currently use to market your business and ask yourself if your marketing tactics have been successful to date. Using an archetype as a guide will give your brand consistency of message and promote a sense of deep loyalty within your customers.